I’m sure everyone has heard of extreme branding and advertising, but what about lighting up the city streets of New York City? Foursquare pretty much conquers the streets of Time Square with a humongous advertisement. This massive billboard is a multi-lever and multi-angle display which is practically screaming about their services to everyone who walks the streets of Times Square.

“Check in, find your friends, unlock your city,” is what the ad reads. Many people might recognize this billboard of the American Eagle board because, as you may or may not know, they own the board. Tristan Walker confirms that American Eagle is behind the ad and claims that this is the “largest digital billboard in Times Square.”

With this kind of advertisement, the service Foursquare has a huge possibility of a massive spike in users.